in RIA Full Referenced Reports

LPRC: Shopper Intercept Survey – Signage
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Introduction
In addition to the quantitative analysis of the impact of various product protection interventions on shrink and sales in Home Depot stores, the LPRC research team conducted a series of interviews with store customers to obtain their perceptions of the interventions.
The purpose of the customer interviews is to better understand awareness of each intervention; reaction to the interventions; interest in using the interventions so that products can be maintained in open displays (rather than kept locked or behind the counter); the impact of the interventions on willingness to purchase products; and, the impact of the interventions on perceptions of safety in the store.