in RIA Executive Summaries

Weaponizing Classical Music: Crime Prevention and Symbolic Power in the Age of Repetition
The following research brief describes a study involving the use of music as a deterrent and repellant of unwanted loiterers and potential wrong-doers. This practice has seen popularity around government buildings, parks, recreation and performance centers, and retail spaces.
Background:
In any decision process, a surprising number of factors are at play. When we think back on something seemingly mundane such as what we chose to eat for breakfast this morning, we recall perhaps a handful of factors that we considered in our decision: Am I going to eat in or grab something from a restaurant. Do I want something sweet or something savory? How basic or fancy would I like to go? Off hand, we may be able to think of a dozen or so mini-decisions that culminated to the macro-decision of eating breakfast. However, there were in fact several hundred factors at play. The color of the room you were in, the height of the ceilings, what advisements you’d seen recently. The reason that we don’t remember these factors and recall their influence on our decisions is because they occur subconsciously, but these factors are highly influential on our decision process (Petty and Cacioppo, 1983). Here, we look at controllable environmental factors of a retail space and how we can influence shoplifting behavior inexpensively and without alienating customers.