Mixed Live and Inert EAS Tags Offender Feedback Giblin Grottini Hayes 20 15
LPRC Research Brief: Apparel Mix Tag
1| P a g e
The Loss Prevention Research Council (LPRC) conducted a series of in-person survey interviews in the Gainesville, FL. Innovation Lab in order to understand the impact of a series of anti-theft clothing tags on offenders. This research was conducted with several high end clothing items The LPRC collected data from 10 active offenders (shoplifters). An LPRC Research Scientist collected all of the data from June to July 2015. This report details the results of these surveys.
1. Do active offenders notice (See It) the anti-theft technologies?
2. Do offenders understand the purpose (Get It) of the anti-theft technologies, as well as perceive them to be a credible threat (Fear It)?
3. Do the anti-sweep technologies influence potential shoplifting behavior in offenders?
4. Mechanism: Do the offenders believe all three clothing tags to be identical?
Summary of Key Findings
100% of offenders saw all three tags on the clothing items. 100% were deterred by it to some degree, with 60% reporting that they’d avoid theft from the device altogether.
100% of offenders believed all three tags to be identical. They assumed that the tags featured advanced technology, such as built in alarms, ink, etc.