Retail Crime Control A New Operational Strategy Hayes 2004
Retail, squeezed by competition, shareholder demands, rising losses, and civil and criminal
liability risks are concentrating resources on crime and loss control (CLC) efforts. This effort demands
a more formalized CLC process. This paper outlines the concept of ‘prevention-marketing’, which
delivers CLC initiatives into ‘zones of influence’. This proactive approach should improve deterrence
and reduce loss in a more cost-effective manner. A formalized protection process also allows for
increased focus, better coordination, empirical testing and more meaningful training.