Labs

The INNOVATE research lab building on the campus of the University of Florida is the central hub of the Loss Prevention Research Council’s mission to prevent and detect theft, fraud, and violence. Our state-of-the-art, multifunctional facilities provide a unique setting for our members to see the latest retail security solutions in action.

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What Is INNOVATE?

Retail crime is a major barrier to a safe and productive shopping experience, causing overwhelming harm to retail property, profits, and, most importantly, people. The Loss Prevention Research Council plays a key role in helping the retail industry find better ways to reduce losses and protect their assets.

That’s why we maintain our INNOVATE program, which is central to the LPRC’s far-reaching efforts to foster collaboration and creative thinking related to improving LP/AP strategies. Through partnerships, labs, and unique tools, we develop resources that retailers need to keep their businesses safe, secure, and profitable.

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Be a Part of INNOVATE

By participating in INNOVATE, you contribute to shaping the future of the retail industry, making it a safer and more efficient space for everyone.

Create a safer and more secure shopping environment in your stores and boost customer satisfaction and loyalty — all of which leads to higher sales and fewer losses.

The Purpose of INNOVATE Labs

Through our INNOVATE labs, we focus on two main areas of opportunity:

Identifying Enterprise Challenges

We actively collaborate with retailers to understand their pain points and operational roadblocks.

Enabling Innovative Solutions

We develop and test new technologies, strategies, and practices that address those pain points, such as enhancing security and optimizing store operations.

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INNOVATE Labs

While research is the core of our day-to-day efforts, innovation is what we hope to achieve through our work. Confronting crime and empowering retailers requires inventiveness, resourcefulness, and a whole lot of creative thinking — which is why we created the INNOVATE program and the groundbreaking labs that are central to our productivity.

Most of the scientific research we do takes place in one of our INNOVATE labs on the campus of the University of Florida in Gainesville. These labs are equipped with cutting-edge technologies that allow us to prototype, test, and simulate new solutions in a controlled environment.

Security Operations Control (SOC)
LPRC Lab
Ideation Lab
LPRC Lab
Simulation Lab
LPRC Lab
Activation Lab
LPRC Lab
Engagement Lab
LPRC Lab
Parking Lot Lab
LPRC Lab

Security Operations Control (SOC)

The security operations control center integrates many of our installed solutions and integrations providing unparalleled capabilities for research, testing, and learning.

Ideation Lab

This is the first step in LPRC’s strategic innovation process. The Ideation Lab provides an adaptable space to encourage creativity and empathy for the specific needs of your challenges. We work hard to unlock the potential of your ideas through design thinking.

Simulation Lab

In the Simulation Lab, our projection room connects visual representations to research tools (such as virtual reality and pupil tracking software) to test each hypothesis. Our team pulls from an expansive list of assets to create any scenario you need to measure.

Activation Lab

This dynamic workshop is where we transform ideas, simulations, and virtual components into reality. LPRC provides the tools & technology to build, destroy, and everything in between.

Engagement Lab

This artificial store environment allows us to integrate, test, and explore our members’ physical solutions and prototypes. It’s also home to our Thought Leadership Hub — a collection of interactive kiosks that teach our visitors theories and methods used in our research process.

Parking Lot Lab

This real-world environment in one of our on-campus parking lots provides the perfect testing ground for a variety of security technology, video, and detection systems.

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Why INNOVATE?

INNOVATE is all about collaboration. We create and maintain partnerships with retailers, solution providers, universities, and other stakeholders to allow us to share our expertise and resources.

Everyone who participates in INNOVATE can take advantage of its many practical benefits, such as:

Cutting-Edge Solutions

Gain access to research and pilot programs that focus on the latest technologies and strategies for loss prevention, security, and operational efficiency.

Reduced Shrinkage & Improved Security

Implement evidence-based practices that minimize losses and create a safer shopping environment for customers and employees.

Targeted Research

Influence the LPRC’s research priorities and request studies on specific challenges retailers face — with insights that are relevant to your needs.

Networking & Collaboration

Connecting with other leading retailers, solution providers, and industry experts allows members to take advantage of their shared knowledge.

Competitive Edge

Take part in validating and adopting innovative solutions that can give you a competitive advantage in the marketplace.

Professional Development

Get access for you and your team to training programs and workshops that teach the latest trends and best practices in loss prevention and security.