Our overall mission is total enterprise success

The success of loss prevention/asset protection departments at your retail organization is indistinguishable from the success of your entire enterprise.

The LPRC advocates total enterprise success, harnessing LP/AP technology to not only minimize loss, provide your consumer with the frictionless shopping experience they expect. RFID, data analytics, surveillance technology and store atmosphere can all act to minimize crime while improving sales, and better target your marketing opportunities.


Evidence is only useful within a framework to interpret it. LPRC adopts advanced criminological theory to better understand human behavior, as well as the modes and mechanisms of action that inform how different technologies alter incentives for potential offenders.

How does environment influence crime?

Criminal justice practitioners and theorists both assert that environment matters for crime prevention. Factors such as crime prevention technology, store layout, employee engagement, and even the orderliness of your environment, all provide cues to potential offenders. Moreover, all retail environments are different, and any crime prevention strategy necessitates understanding geographic, demographic, and environmental variables that put your unique enterprise at risk. LPRC adopts insights from schools of thought, including Crime Prevention Through Environmental Design (CPTED), Situational Crime Prevention (SCP), Routine Activity Theory (RAT), as well as marketing, behavioral economics, and other domains, and adapts these theories and techniques to deter potential criminals in your particular retail environment.

Where can I combat crime?

Key to a successful retail strategy is to make the shopping experience convenient and enjoyable for shoppers, while deterring criminals at every possible point in your environment. Your retail environment provides multiple opportunities for potential criminals, as well as multiple opportunities to stop them. LPRC identifies five unique areas of the retail environment, our Five Zones of Influence, in which potential criminals can be deterred. Understanding which technologies and techniques are available for these areas, and how these technologies and techniques operate to deter criminals, while increasing on-shelf availability and providing for a “frictionless” shopping experience, is essential for ensuring your retail organization’s success!

How do I deter crime?

Putting your products behind lock and key can be detrimental to your retail enterprise. This limits customer interaction with the product, and may ultimately affect sales. Instead, LPRC helps your enterprise identify opportunities for criminal deterrence. Deterrence operates by increasing effort, increasing risk, or decreasing the benefit of committing a crime. Moreover, LPRC adopts techniques from diverse fields such as marketing science, economics, and behavioral psychology, to help potential offenders notice, understand, and fear your deterrent technologies or techniques.

How do deterrents work?

How can I solve an LP problem?

Retail environments are dynamic. The effect of any crime deterrent technology or technique may change over time, and it is therefore essential to think of your crime prevention, loss prevention, or asset prevention strategy as an ongoing project. LPRC helps your retail organization better identify problems, measures variables in your environment that are causing the problems, identify techniques to mitigate those problems, and implement and tailor the solution to your unique retail environment. LPRC also helps refine these techniques through the SARA (Scanning, Analysis, Response, Assessing results) process, an ongoing systematic approach to problem solving, which helps your retail organization continuously adapt your strategy to an an ever-changing environment.


We understand the necessity of using the most appropriate, rigorous research methods to identify causes of, and solutions to, problems of theft and violent crime. The key to an effective research design is accurate definition of the problem and possible causes of the problem, collecting data that accurately measures both the problem and the possible causes, while eliminating or “controlling for” other potentially confounding factors, and identifying the statistical techniques and tests to identify whether these causes are significant predictors of this problem. Crime is a complex social activity, involving multiple actors, and several environmental and individual level factor, many of which are difficult to control for, or even identify! While it is often impossible to adjust for all these factors, we adopt a set of research techniques shown to be most effective at identifying and isolating key causes to persistent problems of retail loss and violent crime.

Evidence Based Practice

LPRC adopts a data-driven approach to mitigating loss and violence in your retail environment. Beyond in-depth theoretical and empirical analysis, LPRC helps provides your retail organization with better techniques to collect and interpret your data, allowing your enterprise to make better, more impactful decisions.

Offender Interviews

Imagine a pediatrician attempting to study children’s health without ever interacting with a single child. We go hands on with offenders of all experience levels, bringing them on site in our Innovation Lab or in a live Store Lab for pointed interviews. The topic of these interviews range from gathering feedback and opinions on a new anti theft solution to shadowing offenders as they guide us through a specific store, pointing out what they notice and revealing their thought processes. Offenders, above all else, are complex decision makers, and the knowledge gained from better understanding what drives those decisions is power.

Randomized Controlled Trials

Randomized controlled trials are often referred to as the “gold standard” of research designs. Subjects for experiments are randomly chosen from a population, and randomly assigned into one of two groups, one of which receives a “treatment”, such as a new technology or implementation of a new technique. By randomly choosing which subjects receive the treatment, this allows researchers to statistically control for any possible “confounding factors,” or systematic disparity between these two groups other than the treatment, that may explain differences in outcome between those two groups. Using these designs, researchers are able to assess whether a technology or technique will be successful with high levels of confidence.


One unique opportunity that the LPRC offers its members is a chance to benchmark with their peers in the industry, both through conversation and more formally in survey format. Interested in what others are trying in order to protect a certain product? Wondering if stores with in-aisle ePVMs experience lower shrink? Each year we conduct several dozen surveys answering questions just like these, and those questions come straight from our members.

Quantitative Data Collection

Unsure of how to best utilize the data that your organization is collecting? We’re here to help. Our Data Analytics working group is designed to equip LP professionals with the tools and feedback that they need to tackle their data in a sound and productive manner. Furthermore, as researchers, the more data the better. So each year we initiate large scale data collections where we compile information from several retailers and comb through them for statistically significant relationships and budding potential research initiatives.


The LPRC has developed the IMPACT Conference to help retailers and their solutions partners better employ research tools to assess the real-world impact their LP efforts have on sales, crime, and loss levels.


LPRC members gain exclusive access to over 300 research reports and articles, offender interviews, ability to join in groups and teams, and opportunities to participate in our Innovation and StoreLab programs.


Our Tactical to Practical Webinar Series and CrimeScience Podcast aims to educate our members with relevant industry topics presented by leaders in the field. Webinars are recorded and uploaded to our LPRC Knowledge Center. Our podcast is accessible through all major podcast directories, including iTunes and Google Play


This is your chance to collaborate with other retail members and solution partners! Each working group sets quarterly deliverables in order to both meet their objectives while generating ongoing, actionable results to all members. R&D and research includes offender interviews, surveys, focus groups, locational innovation via StoreLab, data analytics, and randomized field experiments.


The LPRC Innovation lab offers a unique place for our members to come and see the latest technology and how it works together to help prevent and detect theft. Schedule your visit today!