OUR TEAM

Learn about our growing team and contact us for any information regarding our research and LPRC membership.
Read Hayes, PhD, CPP

Read Hayes, PhD, CPP

Director

Dr. Read Hayes started as a store detective in retail loss prevention and has over 30 years’ of hands-on crime and loss control experience working with organizations worldwide. A Co-Director of the Loss Prevention Research Team at the University of Florida, and Director of the retailer-supplier coalition Loss Prevention Research Council. Dr. Hayes’ co-founded the University of Florida’s globally used National Retail Security Surveyin 1989, and has conducted over 75 LP field research projects. He has spoken at over 100 conferences, and is the author of over 20 peer-reviewed journal articles, 150 magazine articles, and four top selling books, and provides crime prevention expertise to FoxNews, CNN, NBC, CBS, ABC, NPR, Oprah, Wall Street Journal, Bloomberg, BusinessWeek, Forbes, Fast Company, USA Today and the BBC.

Jessi Dudley

Jessi Dudley

Senior Operations Manager

Jessi Dudley is an administrative professional born and raised in Ocala, Florida just south of Gainesville. Working as an administrator for the majority of her life, she brings years of experience to the LPRC. She is in charge of day to day operations and likes the task of keeping our team in line! Not knowing much about the LP world she has found this experience to be very informative, challenging and is excited to learn more. Jessi attended the University of North Florida in Jacksonville receiving a Bachelor of Fine Arts in Photography. Although this is not her primary trade she enjoys shooting in her spare time.

Kevin Tran

Kevin Tran

Marketing & Development Manager

Kevin graduated from the University of Florida with a Bachelors of Science in Advertising in 2015. He has worked with multiple Florida advertising agencies as a designer and art director. Kevin has been involved with the advertising community since his time as a student, helping market local and national businesses through AdWerks and The Agency at UF. He has won advertising campaign competitions at the University of Florida and has received an award from the Advertising Federation of Gainesville for one of his projects. Kevin also has experience in marketing publications, ad space & sponsorships, and membership for dozens of associations and organizations.

Kenna Carlsen

Kenna Carlsen

Research Team Leader

Kenna was born and raised in Port Saint Lucie, FL. She moved to Gainesville in 2012 to attend the University of Florida. Kenna holds a BS in Psychology, a BA in Criminology, and a Master’s in Criminology. Prior to working with the LPRC, she specialized in victimology and fear of crime. In her spare time, Kenna enjoys spending time outdoors and relaxing with her friends and family.

Natanya Cruz

Natanya Cruz

Research Analyst

Natanya is a recent graduate from the University of Florida earning her Bachelor of Science in Information Systems in 2018. Having lived in Gainesville for the majority of her life, UF was a clear choice. She loves the process of getting organized and being able to check things off a to-do list. Outside of work, she enjoys relaxing with her dogs and cat, singing, dancing, and reading.

Logan Brown

Logan Brown

Innovate Project Coordinator II

Logan graduated from the University of Florida with a Bachelor of Science in Psychology and a minor in Innovation in 2018, with a focus in business. While at UF, his engagement with the Innovation Academy as an ambassador and student fueled his desire for ever-evolving entrepreneurship and capital ventures. Over seven years of experience in retail and real estate has developed an understanding of industry needs and his focus with LPRC will be to create a human-centered lab space to facilitate the innovative process for our members. He has experience in rapid prototyping and business modeling. Logan also spends his free time living an active lifestyle, hiking, and monitoring tech industry news.

Diego Rodriguez

Diego Rodriguez

Membership Development Coordinator

Diego graduated from the University of Florida in 2019 where he graduated with a Bachelor of Science in Psychology, Bachelor of Arts in Criminology, and a minor in Sociology. He graduated with cum laude honors for both degrees. While at the University of Florida he was heavily involved in pre-law programs including Phi Alpha Delta and the Bob Graham Center for Public Service. In 2019 the UF Phi Alpha Delta Pre Law chapter awarded him the inaugural Diego J Rodriguez UF Phi Alpha Delta Outstanding Member Award. He was also recognized by the National chapter for putting together Law in the Swamp, a pre-law conference with over 40 law schools and 20 organizations from across the nation. The event was awarded the National Outstanding Professional Program Award beating out dozens of other nominated programs. In his spare time, he enjoys finding new nature trails to explore and volunteering at the Alachua County Animal Services Center.