OUR TEAM

Learn about our growing team and contact us for any information regarding our research and LPRC membership.
Read Hayes, PhD, CPP

Read Hayes, PhD, CPP

Director

Dr. Read Hayes started as a store detective in retail loss prevention and has over 30 years’ of hands-on crime and loss control experience working with organizations worldwide. A Co-Director of the Loss Prevention Research Team at the University of Florida, and Director of the retailer-supplier coalition Loss Prevention Research Council. Dr. Hayes’ co-founded the University of Florida’s globally used National Retail Security Surveyin 1989, and has conducted over 75 LP field research projects. He has spoken at over 100 conferences, and is the author of over 20 peer-reviewed journal articles, 150 magazine articles, and four top selling books, and provides crime prevention expertise to FoxNews, CNN, NBC, CBS, ABC, NPR, Oprah, Wall Street Journal, Bloomberg, BusinessWeek, Forbes, Fast Company, USA Today and the BBC.

Jessi Dudley

Jessi Dudley

Senior Operations Manager

Jessi Dudley is an administrative professional born and raised in Ocala, Florida just south of Gainesville. Working as an administrator for the majority of her life, she brings years of experience to the LPRC. She is in charge of day to day operations and likes the task of keeping our team in line! Not knowing much about the LP world she has found this experience to be very informative, challenging and is excited to learn more. Jessi attended the University of North Florida in Jacksonville receiving a Bachelor of Fine Arts in Photography. Although this is not her primary trade she enjoys shooting in her spare time.

Kevin Tran

Kevin Tran

Marketing & Development Manager

Kevin graduated from the University of Florida with a Bachelors of Science in Advertising in 2015. He has worked with multiple Florida advertising agencies as a designer and art director. Kevin has been involved with the advertising community since his time as a student, helping market local and national businesses through AdWerks and The Agency at UF. He has won advertising campaign competitions at the University of Florida and has received an award from the Advertising Federation of Gainesville for one of his projects. Kevin also has experience in marketing publications, ad space & sponsorships, and membership for dozens of associations and organizations.

Jordan Burchell

Jordan Burchell

Innovation Manager

Jordan earned a Bachelor of Science in Economics and a Bachelor of Arts in Political Science from the University of Florida in 2013. He worked in the legal field for four years as a technical writer and case manager before joining the LPRC as a project coordinator, and eventually transition to the Innovation Manager. Jordan also works as a freelance audio and acoustic engineer – his projects have been featured on MTV.com and in Paste Magazine.

Natanya Cruz

Natanya Cruz

Research Project Coordinator

Natanya is a recent graduate from the University of Florida earning her Bachelor of Science in Information Systems in 2018. Having lived in Gainesville for the majority of her life, UF was a clear choice. She loves the process of getting organized and being able to check things off a to-do list. Outside of work, she enjoys relaxing with her dogs and cat, singing, dancing, and reading.

Kenna Carlsen

Kenna Carlsen

Research Team Leader

Kenna was born and raised in Port Saint Lucie, FL. She moved to Gainesville in 2012 to attend the University of Florida. Kenna holds a BS in Psychology, a BA in Criminology, and a Master’s in Criminology. Prior to working with the LPRC, she specialized in victimology and fear of crime. In her spare time, Kenna enjoys spending time outdoors and relaxing with her friends and family.

Sam Auer

Sam Auer

Research Analyst

Sam is a Florida native hailing from the small beach town of Bonita Springs. He is a double gator with a BA in Sociology and a MAMC in Audience Analytics, a specialization of Mass Communication. He comes to us from the Herbert Wertheim College of Engineering, where he worked within the Office of Advancement. Outside of professional life, Sam is an animal lover, having a dog and three cats. He enjoys exploring the outdoors and reading, combining them whenever possible. He is an avid traveler, loves learning everything he can about the world and those that inhabit it.

Jenn Jarrett

Jenn Jarrett

Research Scientist

Jenn was born and raised in Blue Ridge mountains of both WV and NC. She went to Appalachian State University in Boone, NC for her undergraduate and master’s degrees in Experimental Psychology. In between her undergrad and masters, Jenn worked as a LPA and LPM at Sears. For the past five years, Jenn left the mountains of NC to come to Florida to work on her doctorate in Criminology and Law. At UF, Jenn’s research focused on risk perception– shoplifting/employee theft offenders perception of risk being caught and community members perception of risk for becoming a victim of crime. As an avid outdoors person, Jenn takes her dog on hikes. She also enjoys any activity on the water whether that means kayaking, rafting, fishing, or just swimming.