The Loss Prevention Research Council was founded in 2001 by leading retailers and Dr. Read Hayes in an effort to support the evidence-based needs of loss prevention decision-makers. Founding retailers include Target, Walmart, OfficeMax, CVS, GAP, Home Depot, Beall’s, Barnes and Noble and has grown to over 70 major retail chains today! To date the LPRC has conducted over 300 real world loss prevention research projects for retailers and partners. The scope of these projects include:

    • Large-scale field experiments to provide decision-makers with impact and ROI data
    • Development of statistical models for shortage reduction
    • Employee dishonesty and shoplifter dynamics research
    • Supply chain and violent crime R&D



Read Hayes, PhD, CPP

Dr. Read Hayes started as a store detective in retail loss prevention and has over 30 years’ of hands-on crime and loss control experience working with organizations worldwide. A Co-Director of the Loss Prevention Research Team at the University of Florida, and Director of the retailer-supplier coalition Loss Prevention Research Council. Dr. Hayes’ co-founded the University of Florida’s globally used National Retail Security Surveyin 1989, and has conducted over 75 LP field research projects. He has spoken at over 100 conferences, and is the author of over 20 peer-reviewed journal articles, 150 magazine articles, and four top selling books, and provides crime prevention expertise to FoxNews, CNN, NBC, CBS, ABC, NPR, Oprah, Wall Street Journal, Bloomberg, BusinessWeek, Forbes, Fast Company, USA Today and the BBC.


Mike Giblin

Director of Research

Mike Giblin’s background is in Marketing Research and Consumer Behavior, with an emphasis on consumer psychology, judgment and decision making (JDM), and environmental cues that affect buying and consumption behavior. Originally from upstate NY, Mike received his BA in Psychology at SUNY Buffalo. His work with the Cornell Food and Brand Lab sent him on a path to sunny Gainesville Florida, where he received a MS in Marketing Research at the University of Florida Warrington College of Business and first immersed himself in the Loss Prevention side of retail.  Mike currently leads the LPRC Research team, working with Director Dr. Read Hayes to shape, manage, and execute the LPRC’s yearly research load. He writes a monthly column for LP Magazine, and has been featured on Fox News, ABC News, and in depth on Fox Network

Stephanie Lin

Research Scientist

Stephanie is a graduate from the University of Florida receiving a Bachelor of Science degree in Statistics and a minor in Actuarial Science.  She was heavily involved in student activities and enjoys crunching numbers!  We believe she is a great addition to our team.

Kenna Carlsen

Research Scientist

Kenna was born and raised in Port Saint Lucie, FL. She moved to Gainesville in 2012 to attend the University of Florida. Kenna holds a BS in Psychology, a BA in Criminology, and a Master’s in Criminology. Prior to working with the LPRC, she specialized in victimology and fear of crime. In her spare time, Kenna enjoys spending time outdoors and relaxing with her friends and family.

Sam Auer

Research Analyst

Sam is a Florida native hailing from the small beach town of Bonita Springs. He is a double gator with a BA in Sociology and a MAMC in Audience Analytics, a specialization of Mass Communication. He comes to us from the Herbert Wertheim College of Engineering, where he worked within the Office of Advancement. Outside of professional life, Sam is an animal lover, having a dog and three cats. He enjoys exploring the outdoors and reading, combining them whenever possible. He is an avid traveler, loves learning everything he can about the world and those that inhabit it.

Jordan Burchell

Innovation Specialist

Jordan earned a Bachelor of Science in Economics and a Bachelor of Arts in Political Science from the University of Florida in 2013. He worked in the legal field for four years as a technical writer and case manager before joining the LPRC as a project coordinator. Jordan also works as a freelance audio and acoustic engineer – his projects have been featured on MTV.com and in Paste Magazine.

Natanya Cruz

Project Coordinator

Natanya is a recent graduate from the University of Florida earning her Bachelor of Science in Information Systems in 2018. Having lived in Gainesville for the majority of her life, UF was a clear choice. She loves the process of getting organized and being able to check things off a to-do list. Outside of work, she enjoys relaxing with her dogs and cat, singing, dancing, and reading.


Jessi Dudley

Senior Operations Manager

Jessi Dudley is an administrative professional born and raised in Ocala, Florida just south of Gainesville.  Working as an administrator for the majority of her life, she brings years of experience to the LPRC.  She is in charge of day to day operations and likes the task of keeping our team in line!  Not knowing much about the LP world she has found this experience to be very informative, challenging and is excited to learn more.  Jessi attended the University of North Florida in Jacksonville receiving a Bachelor of Fine Arts in Photography.  Although this is not her primary trade she enjoys shooting in her spare time.

Kevin Tran

Marketing Specialist

Kevin graduated from the University of Florida with a Bachelors of Science in Advertising in 2015. He has worked with multiple Florida advertising agencies as a designer and art director. Kevin has been involved with the advertising community since his time as a student, helping market local and national businesses through AdWerks and The Agency at UF. He has won advertising campaign competitions at the University of Florida and has received an award from the Advertising Federation of Gainesville for one of his projects. Kevin also has experience in marketing publications, ad space & sponsorships, and membership for dozens of associations and organizations.

Brittany Fowler

Member Engagement Specialist

Brittany was born in Colorado Springs, Colorado but grew up in sunny San Diego, CA. She made the move to Florida in 2005 where she played collegiate volleyball for Palm Beach Atlantic University and received her Bachelor’s Degree in Studio Art in 2009. Brittany made the move to Gainesville in 2012 while her husband received his Doctorate at The University of Florida. Having years of experience in fitness, sales and art, Brittany has a unique background and is looking forward to this new opportunity to grow and learn in the LP industry. When not at work, Brittany enjoys travel, outdoor adventures/sports, creating art or chilling at home with her husband, dogs and cat.