Kim Ruffier

Kim Ruffier

Membership & Events Coordinator Kim graduated from the University of Florida with a Bachelor of Science in public relations. She recently relocated back to Gainesville from Orlando, where she was the event manager for a historic venue, overseeing 100+ events a...
Justin J. Smith, Ph.D.

Justin J. Smith, Ph.D.

Senior Research Scientist Justin J. Smith was born and raised in West Palm Beach, Florida. He received a Ph.D. in criminal justice from the University of Central Florida in Orlando. Justin’s dissertation, “Innovation Resistance? Understanding Officer Attitudes Toward...
Hannah Williams

Hannah Williams

Retailer Engagement Coordinator Hannah is a graduate of The University of Florida, with a Bachelor of Science in Psychology and a minor in Sustainability. She is an active member of TEDxUF, where she works on a team to fundraise and gain partnerships for their annual...
Sam Yeung, Ph.D.

Sam Yeung, Ph.D.

Research Scientist Kam Leung (Sam) Yeung received his BS from Cornell University and a Ph.D. in Cognitive Psychology at Iowa State University, where his research focused on consumer psychology, judgment, and decision-making. He conducted postdoctoral research at the...